Design with a Capital “D”

Updated: May 31, 2019

Below The Surface Campaign Cracks a Barrier and is Rippling Across the State BEHIND THE RESUME: Interview with Chris & Jenny Schell of the Design Rangers


TAP| What was the coolest or unexpected, element of the project?

JS| Honestly, the coolest AND most unexpected element of the project was finding out that the Colorado Department of Human Services, Office of Behavioral Health wanted to license the Below the Surface campaign and launch it statewide.

TAP| How has working with this client/project changed you?

JS| We have worked with nonprofit clients since our inception in 2007, but our work with NAMI Colorado Springs & the Youth Advisory Panel on the Below the Surface campaign really solidified how important it is for us to work on projects that positively affect our community. It’s incredible to know that the stories we tell on our clients’ behalf and the materials we create for them can make (at least our corner of) the world a better place.

TAP| What do you love most about this project and client?

JS| Eight local teens — the members of our Youth Advisory Panel — made this campaign what it is. Representing diverse backgrounds and various high schools, including schools that have experienced “suicide clusters,” the teens were unified in describing how fine the line is between being “OK” and “not OK.” Between feeling like they can handle it all, and feeling so overwhelmed they can’t breathe. The “Below the Surface” theme of this campaign comes directly from what they shared with us.

TAP| Do you have a key take-a-way for our readers about this project?

JS| While our campaign was created specifically to increase awareness of the text line among El Paso County teens, anyone, any age, in the state of Colorado can text TALK to 38255 to be connected to a masters-level counselor 24/7 where they’ll receive immediate and confidential support.


NAMI (National Alliance on Mental Illness) is the nation’s largest grassroots mental health organization dedicated to improving the lives of persons living with serious mental illness and their families. Founded in 1979, NAMI has become the nation’s voice on mental illness, a national organization including NAMI organizations in every state and in over 1100 local communities across the country who join together to meet the NAMI mission through advocacy, research, support, and education.

NAMI COLORADO SPRINGS: Pictured L to R: Lori Jarvis, Executive Director; Kirk Woundy, Communications & Grants Manager; Chad Hawthrone, Youth Outreach Coordinator & Youth Advisory Panel member